From Science 2.0 to Pharma 3.0

Science 2.0 uses the resources of Web 2.0 to communicate among scientists and with the general public. At the same time, technologies such as semantic search, cloud computing and mobile applications have already had an impact on the future relationships between drug makers and doctors, a development described by the term Pharma 3.0. This new book examines these developments, discussing the best and worst of Web 2.0 in science communication and health.  Cutting-edge health experts Hervé Basset, David Stuart, and Denise Silber present a global overview of success and failure in Science 2.0, illustrated with stories from the field and lessons learned, covering issues such as:

• The Web 2.0 revolution, its impact on science communication, and the state of Science 2.0;
• How Pharma and Health have been impacted by such developments as the Open Access (OA) phenomena and other attempts to utilize digital in Pharma;
• The promise of Web 3.0 technologies like semantic search in biomedicine and enterprise platforms;