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Marketing with Social Media: A LITA Guide, Second Edition
Edited by Beth C. Thomsett-Scott
Item Number: 978-0-8389-1631-5
 
Publisher: ALA Neal-Schuman
Price: $67.00
 
 
 
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176 pages
6" x 9"
Softcover
ISBN-13: 9780838916315
Year Published: 2018
AP Categories: A, C, I

This title will be available Winter 2017. You may place an order and the item will be shipped when it becomes available.


This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide
  • covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
  • shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to ingrate blogs into social media;
  • demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
  • shows how to tailor messages to communicate effectively with different generations and audiences; and
  • includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.
With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.
 
 

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