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Marketing with Social Media: A LITA Guide
Edited by Beth C. Thomsett-Scott
Item Number: 978-1-55570-972-3
Publisher: ALA TechSource
Price: $67.00
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The e-book edition and the e-book/print bundle of this title are also available separately.

192 pages
6" x 9"
ISBN-13: 978-1-55570-972-3
Year Published: 2014
AP Categories: A, B, C, D, I, J, X, XE, Z

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Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book
  • Draws from a range of experiences, with examples from different library types and sizes
  • Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes
  • Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation
  • Features numerous screen shots and illustrations
  • Provides a resource list at the end of every chapter, allowing readers to dig deeper
With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.
Table of Contents


Chapter 1: Libraries and Marketing with Technology
Anita R. Dryden, University of Houston Libraries

Chapter 2: Using Facebook to Market Libraries
Mindy Tomlin, University of Texas at Tyler

Chapter 3: Using Wikis to Market Services and Resources
Megan Kocher, University of Minnesota

Chapter 4: Using Video-Sharing Sites to Market your Library
Katie Buehner, University of Houston Libraries

Chapter 5. Outreach and Marketing Using Pinterest 
Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library
Joyce McFadden, Baylor Health Sciences Library

Chapter 6: Marketing Libraries with Google+
Amy West, University of Minnesota

Chapter 7: Foursquare: A New Marketing Tool
Anne Rauh, Syracuse University 
Carolyn Rauber, University of Minnesota, Twin Cities

Chapter 8: Using Blogs to Market Library Services and Resources
Carrie Moore, Boise State University
Julia Stringfellow, Boise State University
Amy Vecchione, Boise State University
Memo Cordova, Boise State University

Chapter 9: QR Codes and Libraries
Janet Hack, University of Maryland,
Ilana Kingsley, University of Alaska Fairbanks 

Chapter 10: Twitter as a Marketing Tool for Libraries
Laura Carscaddon, Georgia State University
Kimberly Chapman, University of Arizona

About the Editors and Contributors 
About the Editor

Beth C. Thomsett-Scott is currently the engineering librarian at the University of North Texas Libraries. In her previous role as Reference Unit manager, she assisted with establishing the libraries’ Meebo service, as well as their chat and text messaging services. She has been with the UNT Libraries for ten years; previously she held positions at the University of Guelph and University of Western Ontario Libraries. Her professional associations include the American Library Association, Special Library Association, and the Texas Library Association, where she has served in various positions. She has published in a variety of journals and presented conference sessions in the areas of website usability, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.

”An ideal pocket guide for libraries to consult regardless of their experiences with social media as a marketing tool. The examples showcased in each chapter, either through a screenshot or by providing links, provide readers with excellent and creative uses of social media marketing. I believe this book can provide the novice or skilled marketing expert with relevant information that each can use in promoting library resources and services, regardless of the type of library."
— Journal of Library Innovation

”Thorough, organized, and evenhanded in weighing the pros and cons of different services, this guide is recommended for academic and public libraries aiming to keep current in the changing landscape of social media."
— Booklist

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