Neal-Schuman Publishers, Inc. 100 William St. Suite 2004 St. New York, NY 10038 - Phone: 212-925-8650 - Fax: 212-219-8916


Attracting, Educating, and Serving Remote Users Through the Web: A How-To-Do-It Manual for Librarians
By Donnelyn Curtis, Editor

1-55570-436-0 . 2002 . 8 1/2 x 11 . 269 pp.
View Table of Contents
See other titles in this series:
     How-To-Do-It Manuals

Frustrated with trying to provide service in an increasingly Internet-centered world? You are not alone.

Here, ten librarians who are actively embracing the challenge of expanding online services guide you step-by-step in the development and management of innovative, effective, and popular services you can bring to your library. Attracting, Educating, and Serving Remote Users tells you how to attract and educate users while supporting and measuring their use of your remote resources. Chapters include:

    > Getting to Know Remote Users
    > Presenting the Virtual Library
    > Providing Electronic Reference Services
    > Maximizing Current Awareness and Document Delivery Services
    > Providing Library Instruction for Remote Users
    > Integrating Library Resources into Online Instruction
    > Supporting the Remote User of Licensed Resources
    > Fundraising and Public Relations in the Electronic Environment

Learn how you can better serve the fastest growing segment of users and better position your library for the future.

$65.00
Quantity:




Reviews

“A realistic approach to serving our remote patrons, whether they are in the next building or many miles away.” Library Journal
“There is much useful introductory information for the student or novice librarian on the competition libraries feel from the World Wide Web and on ways to build, maintain, and market a library Web presence and to instruct, assist, and support users of the library site.” Booklist
“’How-to-Do-It’ manuals for librarians are practical guidebooks for everyday library functions, and this one is especially useful because it relates the main concept of serving remote users to several library functions. I recommend this book for academic libraries and libraries at schools of library and information science.” JAL
“An easy to read, practical guide to the process of improving library services to remote users....Useful to any library looking to expand its vision of what a virtual library looks like for today, and the future.” (ISTL) Issues in Science and Technology Librarianship
“This book represents excellent value for the librarian who needs to get to grips with the needs of remote users, both on a practical and on a strategic level.” Free Pint
“It is a convenient single source for informative, basic articles on how libraries can approach providing a wide range of services to this ever-expanding group of users.” ARBA

“An excellent manual…Not only does this manual pinpoint problems and theories related to remote users, but it also describes and illustrates many practical applications and new solutions.” Reference & User Services Quarterly

“Librarians involved in the everyday challenge of providing electronic and digital services to their remote users will find this book useful, interesting and important in their work.” The Australian Library Journal

“This comprehensive, practical guide to developing and serving a library’s remote users….Recommended for libraries with an established base of remote library users and for libraries wishing to cultivate their services for remote users.” Medical Reference Services Quarterly

“A readable and practically-oriented introduction.” Journal of Electronic Resources in Medical Libraries

“Valuable guidance and technical information…Despite its academic bias, it is a useful read for public library staff planning for the growth of remote user demands.” Public Libraries

“This book provides a great deal of practical advice…This eclectic book is a welcome addition to the field. It is a likely must-have for academic libraries, and of interest to any type of library wishing to move more of its core services to the Web.” Journal of Access Services



Table of Contents

CONTENTS

CONTENTS

List of Figures vii

Preface ix

Acknowledgments xvii

1 Reaching Out: The Library's New Role 1

Rick Anderson

The Library Is Dead; Long Live the Library 1

Ownership vs. Access 4

A Menu or a Bowl of Noodles? 5

The Hubris of Collection Development 6

Challenges for Libraries 8

Challenges for Patrons 10

Ramifications for Library Organization 10

Off the Road and Into the Woods 14

Measurement Without Gate Counts 16

A Rich New Area for Librarians 17

2 Getting to Know Remote Users 19

Donnelyn Curtis

What We Mean by Remote 19

Demographics 20

Research on Users 21

Cultural and Historical Context 24

Understanding Your Own Remote Users 26

3 Presenting the Virtual Library 39

Donnelyn Curtis and Araby Y. Greene

Getting Users to the Virtual Library 39

The Virtual Library Entrance 47

Inside the Virtual Library 50

Web Portals 62

A Few Words About Usability 69

4 Providing Electronic Reference Services 73

Araby Y. Greene

Overview of Electronic and Digital Reference Services 73

Telephone ReferenceÑthe Original AskA Service 75

E-Mail Reference and AskA Services 77

Expert Systems 91

Real-Time Reference Services 92

The Future of Digital Reference 106

Appendix: Example of an E-Mail Web Form With an
ASP Form Handler 112

5 Maximizing Current Awareness and Document
Delivery Services 117

Margret J. Ressel and Millie L. Syring

Alert Services 118

Scientific Communities, Preprints, and Other
Current Awareness Tools 124

Document Delivery via the Web 128

Receiving and Processing Requests 130

Mediated Document Delivery 134

Resource Sharing: How the Library Networks Do It 140

Unmediated Document Delivery Projects 142

Managing Document Delivery and Current Awareness Services 145

6 Providing Library Instruction to Remote Users 149

Amy W. Shannon and Terry A. Henner

Special Challenges for the Remote User 149

Instruction of Remote Users On Their Turf 151

Remote Instruction of Users 159

Special Technologies for User-Centered Instruction 166

Many Opportunities 169

7 Integrating Library Resources Into Online Instruction 171

Amy W. Shannon

Connecting With Instructors and Students 171

Courseware 101 for Librarians 175

Library Involvement 179

The Online Library Instruction Session (or Not) 184

Document Delivery, Electronic Reserves, and Copyright 189

Final Thoughts 192

Appendix: Levels of Involvement in Online Courses 194

8 Supporting the Remote User of Licensed Resources 197

Carol A. Parkhurst

Ownership, Users, and Technology 197

Authenticating Users 198

Authorizing Resource Use 205

Access Management 208

Methods of Controlling Access 210

Content Delivery Issues 221

Strategies for User Support 222

9 Fundraising and Public Relations in an Electronic
Environment 227

Betty J. Glass and Vicki L. Toy Smith

Identifying and Tracking Current and Potential Donors
and Advocates 228

Different Strokes: Niche Marketing 235

Some Things Are for Everyone: Promote What You Have 243

Maintaining Your E-Presence 246

Fundraising on the Web 248

Index 259

About the Contributors 267





NEW 
BOOKS
INTERNET BOOKS
HOW TO ORDER
REQUEST PRINT CATALOG
SUBMISSION GUIDELINES
CONTACT
HOME
© 2005 Neal-Schuman Publishers Inc. All Rights Reserved.