Neal-Schuman Publishers, Inc.

 

Stay a step ahead of your users’ ever-evolving needs despite rapidly changing technologies and shifts in information-seeking behavior. Librarians and information professionals who seek user-centric services will find fresh insight into the many benefits of analyzing user behavior, including more effective planning strategies, marketing approaches, cost-efficient budgets, and increased customer and management satisfaction

Co-authors Sheila Pantry and Peter Griffiths address the fundamental concepts and practices that facilitate successful, start-to-finish user behavior analysis. They outline the best methods for assessment, making effective use of information already available to your organization, categorizing users, and understanding your data. There are also clear answers to common questions about the uses of online data, the advantages of partnerships, remote users, and different types of user training.

This step-by-step guide will help you tackle user behavior analysis in your own organization and provide your users with exactly what they need.

 

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