Academic and Professional Publishing

Bringing together expert publishing professionals to provide insight into industry developments, this volume details the challenges content providers face and the cutting-edge processes and procedures used to meet them. Edited by Robert Campbell, Wiley-Blackwell Publishing, Ed Pentz, CrossRef, and Ian Borthwick, IET Standards, UK, this book provides a comprehensive look at what publishers do, how they work to add value, and what the future may bring. Through a mix of theory, case studies, and hard-won knowledge, seasoned contributors from across the field cover such topics as:

• Peer-review, the scholarly ecosystem, and the future of journal publishing; 
• The digital revolution, open access (OA), and the impact of external forces; 
• Publishing and communication strategies; 
• Business models, finances, and sales;
• Editorial and production workflows, and electronic publishing standards; 
• Citation, bibliometrics, and user experience; 
• The evolving role of libraries; 
• Ethics and integrity; 
• Licensing, marketing, and legal and copyright aspects; 
• Relationship management and issues of trust in academic and professional publishing;  
• Career development.

This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing and is a must-read for new and upcoming publishing professionals, publishing executives interested in keeping up-to-date with industry developments and publishing courses, and students and researchers.